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For motorized shade & screen companies

Get 10 qualified appointments on your calendar in 30 days.

The Shade Lab 30-Day Appointment Engine. We build your entire customer acquisition system and put qualified homeowners on your sales calendar.

  • Facebook & Instagram ads built only for shades and screens
  • Instant SMS follow-up, reminders and booking, all done for you
  • If we don’t hit the agreed target, we keep working at no management fee until we do
$35 per lead · Oklahoma City 150 leads · one market 10-15× typical ROAS

See if your market is a fit

Step 1 of 2
What do you install?
Monthly ad budget
The offer

The Shade Lab 30-Day Appointment Engine

We build your entire customer acquisition system and put qualified homeowners on your sales calendar. Ads, landing page, follow-up, booking and reporting. You just run the appointments.

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10qualified appointments
in your first 30 days

Our target guaranteeIf we don’t hit the agreed appointment target, we continue working at no management fee until we do.

yes, really. we put it in writing.
What Shade Lab handles

You run the appointments. We run everything else.

Five connected stages that turn a homeowner scrolling Facebook into a booked in-home appointment.

1

Attract

  • Facebook + Instagram advertising
  • Ad strategy
  • Offers
  • Creative production
  • Audience and market targeting
2

Capture

  • High-converting landing page
  • Lead forms
  • Qualification
  • Tracking
3

Follow up

  • Instant SMS
  • Email follow-up
  • Missed-lead follow-up
  • Appointment reminders
  • Automated nurture
4

Book

  • Appointment scheduling
  • Lead routing
  • Sales-calendar integration
  • Follow-up until the homeowner books
5

Measure

  • Cost per lead
  • Cost per qualified opportunity
  • Appointment rate
  • Show rate
  • Sales, revenue and ROI
every stage, built and run by us. you just show up to the measure.
Measure

You’ll see every number that matters, every week.

Not just clicks. We track all the way from cost per lead to sales, revenue and ROI, so you always know what your ad dollars are doing.

the fun part ↓
Your weekly reportExample numbers
Cost per lead$45111 leads from $5,000
Cost per qualified opportunity$7567 qualified homeowners
Appointment rate50%33 appointments booked
Show rate85%28 appointments held
Sales10Signed jobs
Revenue$65,000$6,500 average ticket
ROI420%After ad spend, at 40% margin
Example math for illustration only. Your report uses your real numbers from your CRM and ad accounts.
Your first 30 days

From kickoff to a full calendar.

Days 1-7

Build

Strategy, offers, ad creative, landing page, lead forms, tracking and every follow-up automation.

Days 8-14

Launch

Ads go live. Every new lead gets an instant text, and qualified homeowners start booking.

Days 15-30

Optimize

We cut what isn’t working, push what is, and keep filling your sales calendar.

Day 30

Scorecard

We review appointments against the agreed target together. Short? We keep working at no management fee.

Real results

One company. Four markets. Real numbers.

A patio screen enclosure and motorized shade company, with a separate ad set for each market. Same playbook, consistent results.

Get numbers like these
Case #001
10-15× ROASwhere it all started

Oklahoma City, OK

$35cost per lead
150leads
Patio screensMotorized shades
Case #002
10-15× ROASbigger tickets

Tulsa, OK

$55cost per lead
112leads
Patio screensMotorized shades
Case #003
10-15× ROASnew state, same playbook

Colorado Springs, CO

$42cost per lead
128leads
Patio screensMotorized shades
Case #004
10-15× ROASsmall town, big patios

Rogers, AR

$39cost per lead
96leads
Patio screensMotorized shades
Is this for you?

Built for shade & screen pros who want booked appointments.

A great fit if you…

  • Sell and install motorized shades, retractable screens or patio screen enclosures
  • Have someone ready to run in-home appointments
  • Want booked appointments, not a spreadsheet of cold leads
  • Have room on your calendar for more jobs

Probably not a fit if you…

  • Only sell DIY blinds online
  • Can’t take on more appointments right now
  • Are shopping for the cheapest clicks instead of sales
FAQ

Questions, answered.

What counts as a “qualified” appointment?

We agree on it together before launch. Usually that means a homeowner in your service area, interested in a product you sell, who books an in-home consult on your calendar.

How is the appointment target set?

The target is 10 qualified appointments in your first 30 days. We confirm it with you at kickoff based on your market and budget, so everyone knows exactly what we’re aiming for.

What happens if you don’t hit the target?

If we don’t hit the agreed appointment target, we continue working at no management fee until we do.

What do I need to provide?

Access to your ad accounts and sales calendar, a few photos or videos of your installs, and someone to run the appointments. We handle the rest.

Do you only run Facebook and Instagram?

This offer is built around Facebook and Instagram. We also run Google Ads for shade and screen companies and can talk through adding it on your strategy call.

What happens after the first 30 days?

We keep optimizing and scaling what works, with a report every week so you always see cost per lead, appointments, sales, revenue and ROI.

Ready for 10 more appointments next month?

Tell us about your business. We’ll show you exactly how the Appointment Engine would work in your market.

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